How Embedded Finance is Changing the Future of Financial Services
Read time: 8 mins
Embedded Finance (EF) is now a top priority for Financial Services, given its US $7 trillion+ market potential by 2030. All leading banks and big tech companies — from JP Morgan Chase and Citi to Apple and Google — are taking note and aligning their strategies around EF.
In this paper, we take a close look at what Embedded Finance is, its rapid growth, EF ecosystems and industry adoption models, how EF is reshaping downstream operations and the last mile of doing business, and lastly, what banks and Financial services players must do to stay ahead, relevant, and central to this revolution.