Embedded Payments Offering a Human-centric Experience to Customers
Read time: 8 mins
As the world becomes increasingly digital and boundaries between physical and virtual worlds merge, embedded payments (fiat and crypto) continue to be the common commercial denominator. Customers demand seamless payment options on their preferred engagement channels, while merchants want real-time payment settlements.
These factors have made embedded payments an integral component of the strategic roadmap for banks and financial institutions and made it necessary to create network rails that enable embedded payments (EP) across industry ecosystems. This is essential for accurate transaction screening, monitoring, and compliance reporting to prevent cyber fraud, establishing merchant and customer relationships for enhanced experiences, and working with FinTechs and technology partners to drive future evolutions.
In this paper, we take a deep dive into the EP phenomenon. From entities and operations flow to the API-drive integration ecosystem, we explore facets that enable EP transactions. The paper also discusses why merchants across industries must adopt embedded payments to drive sales, stay relevant, and, most importantly, offer a seamless customer experience.