Zensar reveals new brand identity
July 30, 2021
News | 30 Jul 2021
The Z motif on the logo is a combination of the three fundamental shapes of circle, square and a triangle.
Zensar Technologies has unveiled its new brand identity that reflects its new go to market strategy and vision. The new identity, while marking the new engineering-centric strategy, continues to underscore Zensar’s strong foundation of innovation, customer centricity and award-winning people-first culture.
The new design language is sophisticated and contemporary, heralding an organisation with renewed focus and energy for employees and clients of today and tomorrow. Zensar’s first major rebrand in almost two decades comes on the back of strategic investments in building capabilities that help businesses take disruptive experiences and products to market with velocity, the company said in a press statement.
The Z motif on the logo is a combination of the three fundamental shapes of circle, square and a triangle. The grid system is composed of multiple components that harmonise and work together to create dynamic visuals.
Harsh Goenka, chairman, RPG Enterprises and Zensar Technologies, said, "The new Zensar is at the cusp of an exciting future that will bring enhanced value and sustainable growth for its clients, investors and its people. The new identity symbolises a modern, agile and vibrant Zensar ready to take on greater challenges. Our clients can look forward to an innovative partner that brings the power of engineering to turn ideas into winning products and experiences."
Ajay S Bhutoria, chief executive officer and managing director, Zensar Technologies, said, "It is a great time to be at Zensar. Not only have we outlined a robust strategy through our well-defined SGOs (strategic growth opportunities) around experience, engineering, cloud and data, but we have further reinforced our market positioning by launching a fresh, exciting and bold new brand identity. Our focus as an organisation has always been to create a fun, inclusive and empowering place for the best talent in the world, build smart connections through collaboration and innovation and enable fresh directions for our clients. Now, with the power of agile software engineering, coupled with data-driven insight and cloud-native platforms, our clients can move towards fresh directions with purpose and velocity.”
Abhishek Vanamali, chief marketing officer, Zensar Technologies, said, “These are exciting times at Zensar, as we unveil our new brand entity, which embodies our new strategy and vision for today and tomorrow. Zensar is at a stage where we are ready to take that firm leap into a new way of thinking, working and being. Driven by a strong cultural foundation, our new visual identity is in line with our new narrative around velocity. As Zensar gears itself for its next phase of growth, the meshing of the new brand and strategy will propel us to create more cohesive impact for our clients, partners as well as attract the best talent."