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Zensar partners The Foschini Group (TFG) in Creating Digital and Mobile stores
New range of menswear fashion sites go live
Press Release | 11 Aug 2016
Pune, India , August 11, 2016: Zensar Technologies, a leading digital solutions and technology services company, today announced that its Digital Commerce Division (a leading global Oracle Commerce partner) has successfully partnered South Africa’s largest apparel, jewelry and home furnishings specialty retailers, The Foschini Group (TFG) in creating a new mobile and online store for its menswear fashion brands. The Zensar team developed a seamless online shopping experience across TFG’s multiple menswear stores encompassing a range of trendy fashion to the exclusive tailored collections, all available at the click of a button. The new sites offer all access to TFG’s key menswear brands like Markham, Fabiani and Relay Jeans.
According to Sandeep Kishore, CEO and Managing Director, Zensar Technologies, “We are delighted to have enabled TFG deliver visible value to their customers as they implement their ambitious digital strategy. Our team has delivered a seamless shopping experience via the website and mobile sites. Zensar’s expertise in helping enterprises to be digital ready helps our global customers leverage innovative digital commerce solutions.”
“At TFG, we are banking on ecommerce growth as the business model needs to be 24/7 for customers who wish to shop anytime, from anywhere. We were focused on building a clearly differentiated approach towards going online and needed a digital commerce partner with proven capability in setting up successful ecommerce brands. The Zensar team has been able to help us get ahead on our digital strategy seamlessly and on time,” commented Brent Curry, CIO, TFG.
According to Kumar Rayasam, Senior Vice-President, Digital Commerce Services, Zensar Technologies, “We leveraged our extensive global experience and expertise in developing and delivering mobile and commerce sites, to successfully launch the mobile site for TFG’s popular menswear fashion brands. Working closely with TFG, we helped create a user-friendly and customer centric mobile platform that allows TFG to differentiate and personalize the shopping experience for their customers.”
The TFG group has embarked on an aggressive strategy to include new groups of customers by making all their brands easily accessible to them in an easy, convenient manner. The entire project has been led by innovative implementation of Zensar’s ecommerce solutions designed to meet specific business objectives of the TFG group.
Some of the key customer led benefits and features included in TFG’s menswear fashion sites are as follows:
- All sites are completely mobile optimized with facility to shop from anywhere, at all times
- An automated wish list messaging feature has a calendar functionality to remind customer on special occasions, hence enabling an enriched experience
- In order to ensure that the customer receives his preferred product, there is a store locator feature in case the product is not available online
- One of the clear differentiators is the facility wherein a customer can easily navigate through ten TFG group store sites, with just one shopping cart enabled, making it a one click shopping destination