Zensar announces a unique initiative to take Indian product start-ups global : Pune, India

Zensar Technologies, a leading software services provider announces a unique initiative to encourage product start-ups in India and to help take their products global. These start-ups are in the new age technology areas of SMAC (Social, Mobility, Analytics and Cloud). Dr. Ganesh Natarajan, Vice Chairman and CEO, Zensar Technologies said, “This initiative is a reiteration of our commitment to building an ecosystem for technology innovation, by helping program manage and showcase quality assured solutions from India’s best start ups.” Zensar Technologies created a platform for 70 product start-ups to present their innovations. Their nominations were evaluated and a shortlist of 10 was given the opportunity to present their ideas and products at this unique platform called ‘Zensar Techshowcase’ held in Pune on September 7, 2013. These 10 companies got an opportunity to showcase their product to technical and business evaluation panels at Zensar, helping finalise 2-3 start-ups that would be given the opportunity to go global with their product.” Kumar Gaurav, Head of Consulting and SMAC Portfolio, Zensar Technologies said, “With the emergence of new technologies across the areas of Cloud, Social Media, Mobile and Analytics, organisations today are looking at integrating applications across the enterprise seamlessly, with the ability to dashboard and allow for easy anywhere-anytime accessibility. The move from systems of record to systems of engagement is now imminent. The customer is the centre of focus across the enterprise, constantly driving demand for intelligence, insights, ideas and collaboration across organizational boundaries. Digital Transformation will also focus around experience creation through a combination of efforts across customer intimacy, product innovation, organizational agility and intelligence driven processes.” “This initiative of partnering with SMAC product companies is in sync with our strategy of delivering integrated and innovative SMAC solutions to our clients. We are delighted to be a part of this initiative and look forward to partner with these final few SMAC product start-up companies and take their offerings across globally to our clients”, Kumar added. The Indian technology product economy is on an unprecedented growth trajectory. Indian-made software products are beginning to delight customers with their ease of use, engage users with their intuitive experiences and scale their technology for massive growth. ProductNation, an iSPIRT initiative for software start-up companies has helped in this maiden effort to garner participation for the first cohort of companies.