Design research services to enhance global user experience
Read time: 8 minutes
We worked closely with one of the largest global banks in the UK to deliver the global design research program – a tried and tested model for providing robust, regular insights across multiple regions and workstreams.
The client wanted to overhaul their mortgages experience due to unnecessary complexity and painful user experiences. To help them achieve this we immersed ourselves into the mortgage journey. We conducted a landscape review, surveying competitor journeys where pain-points had been removed and combined this with often overlooked external pressures effecting people–where are they at emotionally, financially and what were their perceptions of how the financial climate plays a part in their decision making process.
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