Indigo Slate, a Zensar company, Launches Everywhere Experiences
Press Release | 11 Jun 2020
San Jose, CA, June 11, 2020: Indigo Slate, a Zensar company, which is a digital solutions and technology services company that specializes in partnering with global organizations on their digital transformation journey, announced the launch of Everywhere Experiences customized digital events. Enterprises have always relied on the power of events and workshops to keep teams together and build new business opportunities. This has been disrupted by the current pandemic, giving rise to virtual events and experiences. Everywhere Experiences brings together the ability of Indigo Slate’s end to end conceptualization, consultation, design, and content strategy with the technology implementation capability by Zensar.
Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar, said, “We are all citizens of a new world where businesses need to reinvent their strategies to mitigate the impact of Covid-19. Everywhere Experiences has been devised to continue building immersive digital experiences which are as personalized and focused as a physical event.” He further added, “Our customers are looking for new and innovative ways to harness the power of digital solutions and we are confident that Everywhere Experiences is the future of how events will be organized going forward.”
Commenting on this launch, Abhishek Vanamali, Chief Marketing Officer, Zensar said, “One of the key drivers of high-impact marketing strategies are business events. As the new reality seeps in, marketers are looking for ways to replace the physical event experience with a better, more inclusive, cost-effective and flexible alternative. Everywhere Experiences is designed to address marketers needs who must look at ways to continue with their marketing efforts with digital ideas. Everywhere Experiences is all about creating hyper-personalized and immersive experiences for the audience, bringing them together from anywhere virtually, and building new interactive digital connections.”
Features and benefits of Everywhere Experiences include:
- Cost effective – Digital events are all about managing on reduced budgets as the expense is managed better
- Customized events – The entire event can be completely customized from the look, feel, design and experience. The event can be on-demand, a webinar, live streaming or experiential – the team can create a complete offering
- Scalable – A digital event is very flexible unlike physical ones, one can cater to a niche or a larger audience, from any geography
- Inclusive – As the audience can join from anywhere even from the comfort of their homes, it becomes a highly inclusive platform for varied teams to come together
- Interactive - Unlike physical events where attendees may not get to interact with everyone, in the virtual digital event, with the Everywhere Experiences framework, you can bring in a very interactive aspect to the event
- Immersive experience – It is always about the experience and the digital event is about immersive experience and valuing your audience by offering them an unforgettable experience delivered through digital channels
- Environment friendly - Digital events are a great alternative to protect our planet as there is no travel involved