Personalization in an omnichannel world

With the increase in digital transactions due to the pandemic, many young and millennial consumers have become familiar with personalization practices used by eCommerce sites and mobile apps. Consumers expect brands to demonstrate their understanding of their individual preferences, and these expectations have increased in the last 12 to 15 months. Whether it is a web, mobile, or in-person interaction, consumers want to have continued channel-agnostic conversations. Read this whitepaper to understand how omnichannel personalization help businesses increase value by creating seamless, personalized customer experiences.

- Arroon Arunachalaiah