How a popular online florist became an essential service during COVID-19

The appearance of COVID-19 caused consumers around the world to reassess their buying habits. Whether a financial crunch, the need for contactless shopping, or job insecurity, shoppers were immediately — and understandably — cautious about spending. Wants and whims moved to the end of the list, and customer spending was driven by need and availability. Our client, NetFlorist, had to find its place in the chaos and fight for its survival.

How did it become an essential service? Read the case study to know more!