Zensar’s Channel Innovation helps businesses revitalize stagnant platforms and unlock ROI by infusing creativity, energy, and momentum. We assess social, web, and physical channels to spark engagement, generate disruptive ideas, and test them with targeted audiences before scaling. Each concept is tailored to brand goals, built for longevity, and designed as enduring assets. Our connected, cross-channel approach ensures sustained customer engagement, disruptive differentiation, and long-term business value.
What sets us apart
Our sub-offerings
Channel Innovation
We evaluate social, web, and physical channels to uncover gaps, measure engagement, and identify opportunities for improved ROI and audience connection.
Concept Development and Testing
We create bold, disruptive campaign ideas and test them with targeted audiences—validating impact before scaling to maximize effectiveness.
Channel Campaign Assets
From creative designs to integrated assets, we deliver channel-ready content that drives engagement, consistency, and long-term impact.
Channel Strategy
We craft cross-channel strategies that align with brand goals, ensure scalability, and build enduring assets for sustained audience engagement.
Client Success Stories
Explore our other services
B2B
We create insightful longform content that clarifies complex technical & product decisions, using expert-led narratives to resonate with key stakeholders.
Brand to Demand Strategy
We bridge brand and demand with integrated creative strategies, full-funnel audits, and paid media to drive demand from awareness through adoption.
Campaign and Content
Rooted in behavioral insight and creativity, we deliver campaign content that connects, from strategy and copy to social, web, and email assets.
Immersive Digital
We revitalize your social, web, physical channels by testing creative concepts, scaling winners, and building long-lasting campaign assets.
Events
End-to-end event management from creative ideation to execution for unforgettable in-person or virtual experiences that captivate and engage.
Films and Video Production
We deliver end-to-end film and video production storyboarding, scripting, filming, editing, turning complex brand stories into compelling, cinematic content that inspires.
Media and Performance
We craft datadriven paid media campaigns targeted, strategically planned, and continuously optimized to connect with audiences across digital screens, social, search, DOOH and more.
Sales Enablement
We strengthen sales with aligned storytelling and persuasive content from email templates to web copy to amplify brand impact and convert more effectively.