Zensar Technologies, a leading experience, engineering, and engagement technology solutions company, announced it has been named a Challenger in Avasant's Digital Masters Awards 2025 for its excellence in Digital Technology Transformation. This prestigious recognition positions Zensar among a select group of global service providers who are at the forefront of driving enterprise digital transformation through technology hyperconvergence.
The award was recently presented at the Los Angeles Avasant Partner Connect 2025 event. The event, organized by Avasant, a leading global management consulting firm, celebrates service providers redefining the digital services landscape with AI-led innovation, specialized talent, and Global Capability Centers (GCCs).
Parag Jain, EVP and Head – Manufacturing and Consumer Services, and Growth Office, Zensar, said, "This recognition from Avasant validates our commitment to customer-experience-led engineering and innovation velocity, enabling us to deliver seamless digital journeys for our clients. As enterprises recalibrate IT budgets toward AI, cloud, and intelligent automation, Zensar's hyperconverged platforms and outcome-focused delivery model position us as a forward-looking partner, driving measurable business value and resilience in a dynamic digital economy."
Avasant's Digital Masters Awards 2025 acknowledge Zensar's strong AI, cloud, cybersecurity, intelligent automation, and data analytics capabilities. As a Challenger, Zensar stands out for its integrated approach that combines CX-led engineering with IT modernization, leveraging platforms like Zenlabs and partnerships such as Foolproof to accelerate innovation in AR/VR, AI, and cloud. Additionally, Zensar's GCCs enable talent development and co-innovation, aligning with industry trends toward value-based engagements over traditional effort-based models.
“Digital Masters are at the forefront helping enterprises reshape strategies around AI-led innovation, specialized talent, and GCC enablement,” said Akshay Khanna, Managing Partner at Avasant. “By constantly investing in proprietary technology and AI assets, ecosystem and partnerships, vertical and domain expertise, they are leading enterprises in their journey to streamline operations, accelerate innovation, and build future-ready ecosystems.”
For clients, this award assures proven expertise in solving complex digital challenges, offering scalable support, innovation assurance, and future-ready solutions that emphasize speed, personalization, and cost-efficiency. It enhances competitive diversity in the IT industry by encouraging customer-centric innovation and platform-powered transformation.
Pune, September 15, 2025
