Zensar Technologies, a leading experience, engineering, and engagement technology solutions company, announced a collaboration with SAS, a global leader in data and AI. This collaboration focuses on delivering prebuilt AI models trained and tuned for specific industry needs, enabling clients to leverage simple, transparent, and agile analytic intelligence for faster and more confident digital transformation.
The collaboration includes a rollout across Zensar’s delivery centers worldwide. By combining Zensar’s expertise in data engineering, analytics, and end-to-end AI implementation with SAS’ proven advanced analytics, AI, and data management capabilities, the collaboration will empower organizations to achieve trusted insights, accelerated innovation, and scalable business growth.
Parag Jain, Executive Vice President and Head – Manufacturing and Consumer Services, and Growth Office, said, “Our collaboration with SAS marks a key step in further strengthening our domain-led transformation agenda. By combining SAS’ deep analytics expertise with our industry knowledge, we are helping drive next-generation contextual and data-driven outcomes for our clients. This collaboration reinforces our strategic focus toward delivering differentiated capabilities.”
Key benefits for clients:
Faster Deployment: Prebuilt and tuned AI models tailored to specific industries, significantly shortening implementation timelines.
Trusted and Reliable Insights: Leveraging SAS’ proven data and AI solutions for high-stakes business decisions.
Agility and Transparency: Simplified, explainable analytics that enable confident innovation.
Business Growth Acceleration: Unlocking new revenue streams through advanced analytics and seamless digital transformation.
“SAS Partners like Zensar play a key role in helping customers maximize the value of our solutions,” said Doug McLaren, Senior Director, Partner Sales at SAS. “Through our partnership, we combine SAS data and AI with Zensar’s expertise in data engineering and digital experience management to drive innovation and accelerate our customers’ AI journeys.
This move reinforces Zensar’s reputation as a trusted provider for AI and data-driven solutions, boosting client confidence in its delivery of SAS technologies. It enhances the credibility and maturity of Zensar’s Data Engineering and Analytics (DEA) practice, bolstering Zensar in an industry where competitors are rapidly investing in AI partnerships. The collaboration signals Zensar’s strong commitment to driving data-driven transformation and AI adoption, delivering ready-to-deploy, industry-specific solutions that reduce time-to-value.
Princeton, NJ, December 17, 2025
