Forbes
Jun 5, 20241 min read
In today's data-driven world, silos are crumbling. Zensar's Anup Rege, Senior Vice President and Chief Business Officer, highlights a critical partnership for business success: CMOs and CIOs working together. Why? Because both roles leverage data to achieve strategic goals. This powerful duo can unlock incredible value for your organization. The Forbes article explores:
Why the CMO-CIO partnership matters more than ever.
How to foster a strong, collaborative relationship between the two departments.
Actionable tips to break down silos and drive success.
Read the article here: Why Today’s Smart Marketers Are Cozying Up To The CIO