Conversations with IT leaders and experts on topics ranging from digital transformation to DevOps, cybersecurity, cloud native, containers and deep-dives into specific technologies and best practices.

Anup Rege, SVP and CBO - Experience Services, and Brand and Communications, dives deep into the concept of ‘engagement with a purpose’ in his interview with Digital CxO. He unveils the key ingredients for crafting successful customer engagement campaigns:

A clear vision of the end goal: Uncover the ultimate objective you're aiming to achieve.

The strategic blend: Integrate the perfect mix of technology/engineering, engagement strategies, and experiential services.

(Jump straight to Anup insights at 1:15:36)

Watch the interview here: Techstrong TV – April 30, 2024