How AI and ML can transform your customer experience
Technologies which can improve and deliver futuristic experiences cannot be ignored. Data analytics is one such tool, powering diﬀerent aspects of experiential technology from sensors to recommendation engines, and decision making at the back-end. The emergence of Artiﬁcial Intelligence (AI) and Machine Learning (ML) lets you take analytics a step further and enable better decisions in real-time. Studies suggest that 33% of enterprises have already deployed AI within the customer experience lifecycle; but in most cases, this is limited only to experiments.
For Amazon, their technology enabled brick-and-mortar experience remains an experiment, contributing to only a fraction of total revenues. So, can enterprises meaningfully leverage these technologies to transform customer experience? How do we exit experimentation and drive long-term viability?
Read this whitepaper to know more!