Enhancing customer engagement experience in the insurance industry
Customer engagement is one of the insurance industry’s critical challenges, even though non-life premiums grew by 15 percent. The challenge can be traced back to how the industry developed. Earlier, we had insurance agents accessing customer risk profiles and recommending insurance products. This process could take hours, sometimes even days. The process remained the same for claims.
This whitepaper takes a closer look at the ways to deliver consistent and engaging experience to customers and intermediaries.