The Buy Now Pay Later (BNPL) revolution: Accelerating Embedded Finance adoption

Buy now pay later (BNPL) took the small and medium business and e-commerce worlds by storm in the face of challenges such as supply chain issues, labor shortages and rising prices during the holiday season of 2021. This article traces the exponential growth of BNPL, examines industry players, their dynamics and regulatory concerns impacting the industry. Read this article to know Zensar’s perspective on how these macro and micro economic drivers along with evolving customer preferences are expected to shape the BNPL ecosystem.