Thinking and Doing with Jim Kalbach explores the intersection of UX strategy, business strategy, customer centricity, and experience design. In this thought leadership discussion, Jim Kalbach shares insights on Jobs-to-Be-Done, design thinking, customer experience, shared value, digital workplace transformation, and the evolving role of UX in shaping business outcomes. The conversation highlights how organizations can align experience strategy with business strategy, foster innovation, and create meaningful value for customers, employees, and society.

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