Global Manufacturer
Accelerates Salesforce
User Lifecycle Management
with Intelligent Automation

Oct 8, 2026

Key highlights

Zensar implemented a standardized, AI-driven automation framework to streamline Salesforce user lifecycle management, from request qualification and approvals to API-driven execution and audit logging. Running three times daily, intelligent agents reduce manual intervention, accelerate request processing, and strengthen operational visibility and traceability.

900+

Annual service requests processed

23

Workflow sub-tasks automated

~3,000 hrs

Effort saved and repurposed annually

Client overview

A leading global manufacturer of industrial coding, marking, and traceability solutions serves customers across manufacturing, consumer goods, healthcare, pharmaceuticals, food and beverage, and logistics industries. Operating across multiple geographies, the organisation relies heavily on digital platforms and enterprise applications to support business operations, workforce productivity, and customer engagement.

Challenges

The organization processed hundreds of user access requests annually, requiring coordination across multiple teams and approval layers. Manual provisioning and deprovisioning led to operational inefficiencies, extended resolution times, delayed license recovery, and increased compliance risks due to inconsistent documentation.

Solutions

Zensar implemented an intelligent automation framework powered by ZenseAI agents to streamline Salesforce user lifecycle management. The solution integrates with the organization's IT service management platform, automates approval workflows, orchestrates Salesforce actions through APIs, and provides a complete audit trail for every transaction. 

Key capabilities included: 

  • Automated qualification and validation of access requests 

  • Intelligent routing of approvals based on organizational hierarchy 

  • End-to-end Salesforce user provisioning and deprovisioning 

  • Automated audit logging and compliance reporting 

  • Exception management and workflow governance

Business outcomes

The automated solution accelerates approvals, reduces manual effort, improves MTTR, and provides end-to-end traceability. By automating 23 workflow sub-tasks across activation and deactivation processes, the organization targets 80% agent success rates and repurposes approximately 3,000 hours annually. Qualified requests are processed faster, licenses are released sooner, and every action is fully auditable through timestamped journals.

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