Tag: zensar technologies

Digital Marketing for an IT business

Digital Marketing for an Enterprise IT business

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

/ October 22, 2018
Rod Next

RoD NeXT – New and Exponential Technologies

Unlocking Exponential Value Today, for Enterprises of Tomorrow Enterprises across the globe are quickly scaling their businesses to deliver exponential value from the investments in technology and digital programs. There is a greater premium among companies to explore new channels that widen...

/ October 9, 2018
Future with Cognitive Services in Azure Zensar Technologies

Future With Cognitive Services in Azure

Microsoft Cognitive Services empower developers to create intelligent apps which can understand Natural Language, identify image content, analyze text and recognize a voice. Cognitive services provide APIs which can be integrated through coding and based on that developers build high-quality vision, speech,...

/ October 9, 2018
Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
Grow Big with Big Query

Grow Big with BigQuery!

What do you when you are the world’s largest search engine platform and need an urgent solution to manage all your ad-hoc searches. Probably you can innovate one. And that is exactly what Google did, back in 2006, when they came up...

/ August 13, 2018
Why-are-retailers-moving-to-Google-Cloud-Zensar-Blog

Why are retailers moving to Google Cloud?

With the advent of disruptive technologies such as the internet of things, artificial intelligence and machine learning, the complexity and proliferation of data are on a sharp rise. As a result, terms like big data and cloud computing are now mainstream jargons in the...

/ July 19, 2018
Citizen Data Scientist_Zensar_Blog

EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS: WHAT IT MEANS FOR IT FIRMS & PROFESSIONALS

I came across the phrase “Citizen Data Scientist” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...

/ July 19, 2018
Zensar_Service_Discovery_in_Microservices_System

Service Discovery in Microservices System

Microservices is an architectural approach towards software development that accelerates software delivery cycles and improves maintainability and scalability of the software. In microservices architecture, software products consist of multiple independent modules or services that can be made to interact via API. One...

/ July 9, 2018
Zensar_Blog_The_Problem_with_Generation_Z

The problem with Generation Z

UX professionals should question when a client comes to them asking to design for Generation Z, or any generation for that matter. Creating generational categories around dates of birth is the wrong way to segment people when trying to design various strategies...

/ May 30, 2018
Zensar – A Transformation Case Study at Harvard Business School

Zensar – A Transformation Case Study at Harvard Business School

Harvard University is awe-inspiring. The oldest university in the US exudes an air of establishment and great minds. It’s post-Spring Break in April and near the close of the current academic year, the campus feels alive. Cambridge, Massachusetts is chillier than I...

/ April 5, 2018
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