Tag: Digital

Digital Marketing for an IT business

Digital Marketing for an Enterprise IT business

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

/ October 22, 2018

Systematic Release Planning

Agile business transformation starts with the adoption of Agile methodology for software development and requires embodying the essence of Agile to achieve real business value. Release planning is one of the most important activities in the software development lifecycle. Traditionally, release planning...

/ August 31, 2018
Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
An open letter to Singapore Design Managers

An open letter to Singapore Design Managers

Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...

/ August 14, 2018

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
Grow Big with Big Query

Grow Big with BigQuery!

What do you when you are the world’s largest search engine platform and need an urgent solution to manage all your ad-hoc searches. Probably you can innovate one. And that is exactly what Google did, back in 2006, when they came up...

/ August 13, 2018
Citizen Data Scientist_Zensar_Blog

EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS: WHAT IT MEANS FOR IT FIRMS & PROFESSIONALS

I came across the phrase “Citizen Data Scientist” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...

/ July 19, 2018
From ‘Good to Great’- How Insurance Carriers can use CX to build customer loyalty?

From ‘Good to Great’- How Insurance Carriers can use CX to build customer loyalty

A book I read, a while back was called, “Good to Great”. How do you go from being a good company to excelling at everything you do? One of the key differences is customer service: it’s easy to spot a company with...

/ June 26, 2018
Cynosure Guidewire PolicyCenter - Testing Rating Zensar

Guidewire PolicyCenter – Testing Rating

One of the most critical components in a Guidewire PolicyCenter (PC) implementation is to integrate with a rating engine; this is typically either the Guidewire (GW) Rate Engine or an external rate engine like Oracle Insbridge, SoftRater etc. While testing this key component, validation...

/ June 19, 2018
Guidewire InsuranceSuite Implementations - To ESB or not to ESB, that is the question

Guidewire InsuranceSuite Implementations – To ESB or not to ESB, that is the question

Guidewire projects start with an inception phase, one of the activities during inception is where the integration team comes together to discuss and agree upon the integration architecture that will be used to make Guidewire’s products communicate with the our client’s existing systems landscape. Many...

/ June 19, 2018
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