Category: About Zensar

Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
An open letter to Singapore Design Managers

An open letter to Singapore Design Managers

Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...

/ August 14, 2018

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
Grow Big with Big Query

Grow Big with BigQuery!

What do you when you are the world’s largest search engine platform and need an urgent solution to manage all your ad-hoc searches. Probably you can innovate one. And that is exactly what Google did, back in 2006, when they came up...

/ August 13, 2018
Why-are-retailers-moving-to-Google-Cloud-Zensar-Blog

Why are retailers moving to Google Cloud?

With the advent of disruptive technologies such as the internet of things, artificial intelligence and machine learning, the complexity and proliferation of data are on a sharp rise. As a result, terms like big data and cloud computing are now mainstream jargons in the...

/ July 19, 2018
Zensar_Service_Discovery_in_Microservices_System

Service Discovery in Microservices System

Microservices is an architectural approach towards software development that accelerates software delivery cycles and improves maintainability and scalability of the software. In microservices architecture, software products consist of multiple independent modules or services that can be made to interact via API. One...

/ July 9, 2018

How Augmented Analytics Is Redefining Decision-Making

Jim, the Sales Head of one of the leading pharmaceutical firms receives the monthly sales dashboard from his Business Intelligence team. He has to explain to the board why the sale of their top-selling drug has been at an all-time low for...

/ July 5, 2018
Zensar_Blog_The_Problem_with_Generation_Z

The problem with Generation Z

UX professionals should question when a client comes to them asking to design for Generation Z, or any generation for that matter. Creating generational categories around dates of birth is the wrong way to segment people when trying to design various strategies...

/ May 30, 2018
Zensar – A Transformation Case Study at Harvard Business School

Zensar – A Transformation Case Study at Harvard Business School

Harvard University is awe-inspiring. The oldest university in the US exudes an air of establishment and great minds. It’s post-Spring Break in April and near the close of the current academic year, the campus feels alive. Cambridge, Massachusetts is chillier than I...

/ April 5, 2018
CSR Kharadi cleanup

Clean-Up in Kharadi: A Humbling CSR Experience

Saturday March 17th was a humbling day in many ways. For an hour, I walked the neighborhood of Kharadi in Pune, India with my fellow Zensarians as we came together to help clean up one small patch of the city. We were...

/ March 19, 2018
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