Category: About Zensar

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An AI-empowered marketer makes more meaningful connections to deliver exceptional experiences and spark consumer engagement. In the post-covid era, consumers have evolved in their online interactions and expect more from brands. Hence for the modern marketer it is critical to drive personalized...

Early Adopters to Marketo

Whether you are new to marketo or have an established instance, it never hurts to know how you can manage it better, scale campaigns, align sales and marketing and enhance the adoption of the tool.A subscription as basic as Marketo ‘SELECT’ has...

Marketo Performance Insights – A Huge Win

Understanding and reporting marketing revenue performance often requires complicated and manual processes, such as pulling data from costly integrations and spreadsheets, patching together reports, and relying on analysts. According to Forrester, ‘77% Marketing decision makers main concern is not being able to...

What’s the deal with NFTs?

A 5-minute roundup NFTs, or Non-Fungible Tokens, seem to have taken the world by storm. And if you’re wondering what it is that makes them so special or interesting, this article is for you. But before we go into the details of...

/ April 5, 2021

Empowering the enterprise workforce – 4

Why You Should Upgrade Your Enterprise With User-Centric Digital Workplace Solution Read blog 3 of this series to know Critical Success Factors For Building A Digitally Mature Workplace. Evolving technology and changing employee expectations call for a new work environment – one...

/ March 22, 2021

Human Error : A costly affair in cybersecurity

The latest Verizon data breach report suggests that “Human Error” is the primary factor for increasing cyber incidents year-over-year. According to experts, in 2021 and beyond, cybercriminals will unleash the fifth-generation cyber-attacks, while 97% of the world can protect itself only from...

/ March 19, 2021

With frauds on the rise during the pandemic, can AI be your shield?

According to a new study released by the Association of Accredited Fraud Examiners (AAFE) [1], anti-fraud experts are seeing a spike in different forms of fraud due to the COVID-19 pandemic. As of November 2020, the survey reports that 79% of respondents...

/ March 19, 2021

SAP Data Cleansing and Cleaning for SAP Migrations

Software runs the world, and data is everywhere. But not all data is equally valuable. Data comes in many different forms, shapes, sizes, and structures. It can be structured and ordered, or it can be unstructured, badly duplicated, and altogether raw in...

/ March 19, 2021

Analytics and actionable insights in Hi-Tech and Manufacturing

The onset of the fourth industrial revolution brought about by the emergence of the Industrial Internet of Things (IIoT) has led to the Hi-Tech and Manufacturing environment undergoing a massive upheaval. However, these cybernetically connected physical systems have caused an explosion of...

It’s about Money – Hack the Hacker Using Deception!

About the Financial Sector “Money” is one of the most driving motivations for adversaries to spend significant time on this sector. Advanced tooling, high pay-outs and a perimeter that has been redefined over the last year makes this sector very lucrative for...

/ February 26, 2021
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