Category: About Zensar

Direct to Consumer – Consumer Packaged Goods (CPG) Acceleration in a Post-COVID world

The curtains are finally drawn on the COVID-affected 2020. And as we look back, it’s been a year of major disruptions throughout the industry. One of the silver linings from the last 8 months, however, is that whatever was imagined as the...

/ January 13, 2021

Empowering the enterprise workforce

Digital transformation is a key challenge and opportunity faced by organizations worldwide. However, as a business leader, you can create an agile workplace by investing in holistic solutions capable of driving the synergies between key workplace functions. Digital Workplace Transformation Drivers in...

/ January 7, 2021

AI for Tackling Online Gambling Frauds

According to a report, the online gaming industry, as of 2020, is a $159+ bn market, with an observed growth rate of approximately 9.3% year on year, with close to $60 bn attributed to online gambling. The scale of Fraud in Online...

/ December 15, 2020

Supply Chain Challenges Faced by Business Leaders in 2020

From forest fires to hurricanes to the pandemic that almost brought the world to its knees – businesses, today, are facing all kinds of challenges. According to an industry research, amongst the biggest areas impacted is that of supply chain, with over 90% of...

/ December 9, 2020

Ensuring Proactive Cybersecurity Through Threat Hunting

Organizations today need to embrace the new digital world and embrace practices such as remote working, while also being aware that this new way of business expands attack surfaces by opening new doors for hackers to exploit by working opportunistically to take...

/ December 3, 2020

Blockchain for Banking and Financial Services: Ensuring security against DNS Cache Poisoning

Cybersecurity Ventures predicts that cybercrime will cost the world in excess of $6 trillion annually by 2021, up from $3 trillion in 2015. Banking and Finance (BF) industries are especially vulnerable to cyberattacks due to large amount of funds that are digitally...

/ December 2, 2020

On the other side of sales: Finding the balance between speedy service & sustainability

It’s that time of the year that every retailer waits for, to turn ‘Black’ from ‘Red’! We’re referring to the move from the excitement of the Black Friday sales to the season of Holidays and Gifting. No analytical model will be able...

Correcting faulty customer addresses with Machine Learning: Part 2

In part 1, we learned about importance of address matching, challenges and common algorithmic approaches for address matching. In part 2, we will talk about importance of Machine Learning in address matching and various Machine Learning approaches that can be used. Importance...

/ November 26, 2020

Correcting faulty customer addresses with Machine Learning: Part 1

Introduction We’ve all taken really well to having an online presence, but that in no way has diminished the importance of our physical addresses. In fact, when we interact with any company, we are often authenticated through our name and address. This...

/ November 26, 2020

Tangible Extended Reality (XR): How Haptics will enable close to real-life experiences

Humans are visual beings. We tend to learn a lot more if the information is presented visually rather than in a written or oral form. That’s why most of us would rather watch a YouTube tutorial for troubleshooting our washing machines or...

/ November 18, 2020
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