Zensar Technologies places its bets on Artificial Intelligence
The firm is now shifting the focus of its go-to-market strategy from digital to the disruptive AI.Economic Times
14 August, 2019
News | 14 Aug 2019
PUNE: After establishing digital technology at the core of its goto-market strategy two years ago, mid-size software services firm Zensar Technologies has now placed its bets on artificial intelligence (AI).
CEO Sandeep Kishore said the company was moving from being a ‘living digital’ to a ‘living AI’ organisation.“You have to disrupt yourself — if you aren’t focused on AI, then you’re already irrelevant. The only way to create a business impact today is to have AI at the heart of it. We’ve launched a set of internal platforms and will be taking this to customers next,” he said.
The AI strategy is focused on three pillars — experience, research and decision making. The latest strategy is an evolution of the firm’s ‘return on digital NeXT’ strategy that was adopted about a year ago, focusing on new and exponential technologies (NeXT) within AI, natural language processing, block chain, internet of things and human experience.
The push for AI comes from a belief that this technology is at a point where digital technologies were a few years ago. No one expected digital to disrupt business as fast as it did, and Kishore said this is what they expect will happen with AI.
"We're investing in platforms where the decisions are being taken by the AI engine, so people can focus on the work they’re supposed to be doing. Most customers are moving from products to wanting things ‘as a service'," he said.
The company's R&D facility, rebranded as Zensar AIRLabs, is now completely focused on AI and has filed for 100 patents in the past two years. Last week, Zensar launched the first set of platforms for seven core areas that will help drive value creation for the customer — sales, marketing, IT, talent supply chain, HR, collaboration, projects and programmes.