Zensar named as a Major Contender and a Star Performer in Everest Group’s Interactive Experience (IX) Services PEAK Matrix® Assessment 2022
Press Release | 19 May 2022
Princeton, NJ, US – May 19, 2022: Zensar, a leading experience engineering and technology solutions company, has been recognized as a Major Contender and a Star Performer in Everest Group’s Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2022. Zensar was picked for its demonstrated expertise and success in creating human experience-centric outcomes for its clients.
The Interactive Experience (IX) Services PEAK Matrix® is a comprehensive report focusing on 16 service providers and the integrated capabilities they offer to the experience ecosystem.
Experience design is undergoing significant change. Increased customer awareness, data privacy regulations, data-powered experiences, emerging technologies (AI, AR/VR), and a focus on sustainability are forcing enterprises to rethink their investment priorities. Technology’s role in orchestrating scalable and personalized experiences to meet these investments has elevated the importance of IT service providers in this space.
Ajay S. Bhutoria, CEO and Managing Director, Zensar, said, “Digital transformation is pivotal for today’s businesses, and our conversations with clients show that interactive human experiences sit at the cusp of a growth-oriented strategy. Our inclusion in this report is due to the compelling work done by our Experience Services team, along with our design agencies, Foolproof and Indigo Slate. We continue to create human-centric experience strategies that will propel growth today and lead to building businesses focused on personalized experiences.”
“Enterprises are increasingly investing in differentiated and personalized experiences for their customers, employees, and partners, focusing on adopting inclusive, responsible, and sustainable design methodologies to help their brands refine their value propositions. Moreover, emerging technologies such as AR/VR and artificial intelligence introduce novel ways to deliver experiences. Zensar has built a credible set of offerings in the experience space, strengthened by a strong narrative around data-driven experiences, commerce services, and MarTech consolidation and therefore recognized as a Major Contender and a Star Performer in Everest Group’s Interactive Experience (IX) Services PEAK Matrix® Assessment 2022,” commented Nisha Krishan, Practice Director, Everest.
Prameela Kalive, Chief Operating Officer, Zensar, said, “We are delighted to find ourselves in this report as we have consistently focused on developing our global capabilities in human-centric experiences. The addition of Foolproof and Indigo Slate’s expertise to Zensar’s existing capabilities has enabled us to work with some of the leading global brands, helping them build connected customer-centric conversations. This is the future of business, and we are excited to create successful business narratives and skills.”
- Zensar’s strong focus on customer data platforms (CDPs) supported by relevant partnerships and industry alliances, including platform and SaaS vendors
- An experience narrative strengthened by the acquisitions of UK-based Foolproof, a customer experience agency, and US-based Indigo Slate, a digital marketing firm
- The consolidation of MarTech infrastructure and tools, including marketing automation and AI
Please visit the link for more details on Zensar’s experience services.