Zensar’s Media and Performance offering cuts through a crowded paid media landscape with a human-centered, data-driven approach. By deeply understanding your brand, products, and audience, we craft stories that resonate and deploy them through the right channels at the right time using intent-based targeting. Our services span strategic planning, smart media buying, social, search, DOOH, and connected devices. With continuous monitoring, optimization, and top-tier data partnerships, we maximize impact, relevance, and ROI.
What sets us apart
Our sub-offerings
Strategic media planning tailored to your goals
We design media strategies aligned to your business goals, ensuring the right platforms, audiences, and timing deliver maximum impact.
Smart, data-driven media buying
Our approach to media buying leverages AI, data partnerships, and audience insights to deliver efficient, high-return campaigns.
Ongoing performance management and buying optimization
We continuously monitor, analyze, and optimize campaigns, refining strategies in real time to drive stronger, measurable outcomes.
Targeted campaigns across social and search platforms
We create targeted campaigns on social and search, ensuring your message reaches the right audience with relevance and precision.
Advertising across connected devices and smart TVs
Expand reach with ads across connected devices and smart TVs, delivering engaging brand stories on the screens people use most.
Digital out-of-home (DOOH) solutions for high-impact visibility
We deliver impactful DOOH campaigns blending creativity and tech to maximize visibility and capture audiences in physical environments.
Explore our other services
B2B
We create insightful long-form content that clarifies complex technical and product decisions, using expert-led narratives to resonate with key stakeholders.
Brand to Demand Strategy
We bridge brand and demand with integrated creative strategies, full-funnel audits, and paid media to drive demand from awareness through adoption.
Campaign and Content
Rooted in behavioral insight and creativity, we deliver campaign content that connects, from strategy and copy to social, web, and email assets.
Channel Innovation
We revitalize channels — social, web, physical — by testing creative concepts, scaling winners, and building long-lasting campaign assets.
Immersive Digital
We craft immersive brand experiences — animation, 2D/3D, and visuals — that leap off the screen, capturing attention and inspiring action.
Events
End-to-end event management — from creative ideation to execution — for unforgettable in-person or virtual experiences that captivate and engage.
Film and Video Production
From storyboard to edit, we translate complex brand stories into cinematic, purpose-driven videos — ads, series, shorts — that resonate and inspire.
Sales Enablement
We strengthen sales with aligned storytelling and persuasive content — from email templates to web copy — to amplify brand impact and convert more effectively.