Retail as a concept has come a long way from the old system of market based on barter, to one stop supermarkets, and are now evolving to a connected Omni-channel retail platform to accommodate behaviour of millennial shoppers. And so have the customers steadily moved from an era of lack of choice and payment ambiguity to ample choices and flexible payment terms.
The dexterity of customers with access to forums, social media and mobility enabling them to seek out the best deals, with one-click information, has made the customer’s shopping behaviour versatile. So, now with personalized mobile and data-driven shopping techniques, the physical shopping experience is converging with the digital experiences to create a revolutionary retail experience based on ease, convenience and excitement.