20 percent
YoY revenue growth
15 percent
increase in user satisfaction score
30 percent
reduction in issues post-launch
Overview
Client: A global leader in online gambling, offering sports betting, casinos, poker, and bingo, operating across global licensed markets
Industry: Gaming/Betting
Market: UK, Africa
Challenges
1.
Identifying potential issues before they impact end-users.
2.
Identifying potential issues before they impact end-users.
3.
Providing strategic insights to enhance product features and usability.
Solution
1.
Tailored test strategies to address regional challenges and enhance user experience.
2.
Conducted extensive quality assurance in the UK, South Africa, and other African markets, simulating real-world scenarios to ensure platform stability across networks, devices, and user behaviors enabling faster time to market for the conducted point.
3.
Provided actionable insights for significant product improvements based on regional betting trends and user expectations.
4.
Assisted the client in meeting regulatory standards in the UK and African countries.
Impact
30 percent reduction in critical issues and post-launch stability ensured a smoother betting experience.
15 percent increase in user satisfaction with improved functionality and usability.
20 percent YoY revenue growth leading to enhanced product performance that drove significant revenue growth, particularly in the African markets.