Key Highlights
Reached new customers with targeted marketing
Improved system reliability and efficiency
Enhanced customer and agent experience
Overview
Aiming to meet evolving customer expectations and stay competitive in the digital age, the client pursued a bold transformation across its core systems, digital channels, and marketing strategy. We enabled this shift by modernizing key platforms with Guidewire, building an intuitive digital portal, and deploying personalized marketing solutions.
Challenges
Modernize core systems Top US-based insurance carrier, sought to modernize its core systems and optimize digital interactions.
Streamline business processes Needed to streamline business processes, enhance customer engagement, and boost digital marketing effectiveness.
Solution
Upgrading Guidewire x Centers To streamline and standardize business processes across all lines of business.
Implementing an engaging human-centric digital portal On top of OTB CustomerEngage, allowing direct policy purchases from ad links.
Creating an agent virtual office Built on ProducerEngage, enabling agents to efficiently perform self-service tasks.
Leveraging gen AI to create tailored ads Driving higher engagement and conversions.
Impact
Expanding market reach Increased demand and reached new markets through targeted digital marketing and personalized customer experiences.
Enhancing operational efficiency Enhanced system reliability and operational efficiency by standardizing processes and eliminating production defects.
Improving satisfaction and loyalty Boosted customer and agent satisfaction, engagement, and loyalty with seamless digital experiences.