Jul 27, 20211 min read
A global broadcast media company partnered with Zensar to better understand a key audience segment and improve its multi-channel content strategy. Through a research diary study, in-depth interviews, and collaborative workshops, we uncovered rich behavioral insights, content preferences, and three distinct audience sub-groups. These findings empowered the client to refine its daytime content, align brand promise with audience expectations, and adopt six experience design principles that drive stronger engagement across digital and broadcast channels.