Telecom, media, and entertainment (M&E) companies are racing to deliver secure, real-time, AI-driven experiences — all while cutting costs and complexity. But technology alone isn’t enough. Success requires deep domain expertise, governed data foundations, and experience-led implementations.
The solution: A partnership that delivers
Databricks Lakehouse provides the industry-leading platform to unify data engineering, analytics, and AI on a single governed architecture. Zensar brings the industry know-how, accelerators, and proven delivery frameworks to make it real.
Together, we deliver AI at scale — fast, safe, and cost-effective.
Why this partnership wins
One unified platform: Break down silos with a single source of truth for all data types.
Built-in governance: Enterprise-grade security, lineage, and compliance with Unity Catalog.
Accelerated AI: MLflow for rapid model life cycle management.
Faster time-to-value: Zensar’s ZenseAI.Data automates ingestion, quality checks, and DataOps orchestration.
Elastic and cost-efficient: Auto-scaling compute and no-copy analytics on Delta.
Industry impact: Where technology meets expertise
1. Telecom: Real-time intelligence for resilient networks
Turn massive telemetry into proactive, customer-centric actions.
Databricks advantage: Unified streaming + batch ingestion; governed feature stores; elastic compute.
Zensar’s edge: Pre-built connectors for OSS/BSS, CDR; telemetry; automated DQ scoring; PII masking.
Business outcomes:
○ 30 – 50% faster incident detection
○ 10 – 20% reduced churn
○ Reduced fraud losses with real-time controls
2. Media and entertainment: Personalization that drives engagement
Deliver hyper-personalized experiences and smarter monetization.
Databricks advantage: Unified platform for segmentation, recommendations, and ad analytics.
Zensar’s edge: Accelerated ingestion of player logs and ad events; schema standardization; governance enforcement.
Business outcomes:
○ +10 – 30% lift in engagement
○ Lower CAC with precise audience segments
○ Higher ad yield through optimized inventory and pricing
The bottom line
Databricks Lakehouse + Zensar = Technology + Industry expertise + Experience-led delivery.
This is more than a platform — it’s a framework for success. Together, we help you operationalize AI safely, accelerate outcomes, and maximize ROI across telecom and M&E.
Ready to transform?
Let’s turn your data into real business impact. Connect with us today to explore how Databricks and Zensar can help you lead in the AI-powered future.