Tag: Analytics
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An AI-empowered marketer makes more meaningful connections to deliver exceptional experiences and spark consumer engagement. In the post-covid era, consumers have evolved in their online interactions and expect more from brands. Hence for the modern marketer it is critical to drive personalized...
Early Adopters to Marketo
Whether you are new to marketo or have an established instance, it never hurts to know how you can manage it better, scale campaigns, align sales and marketing and enhance the adoption of the tool.A subscription as basic as Marketo ‘SELECT’ has...
Marketo Performance Insights – A Huge Win
Understanding and reporting marketing revenue performance often requires complicated and manual processes, such as pulling data from costly integrations and spreadsheets, patching together reports, and relying on analysts. According to Forrester, ‘77% Marketing decision makers main concern is not being able to...
Analytics and actionable insights in Hi-Tech and Manufacturing
The onset of the fourth industrial revolution brought about by the emergence of the Industrial Internet of Things (IIoT) has led to the Hi-Tech and Manufacturing environment undergoing a massive upheaval. However, these cybernetically connected physical systems have caused an explosion of...
Empowering the enterprise workforce – 2
How Artificial Intelligence (AI) And Analytics Are Shaping Digital Workplace Services In A Post-Covid World Read blog 1 of this series to discover Digital Workplace Transformation Drivers in the Post Covid World The COVID-19 crisis forced many organizations to reconsider traditional ways...
Building technological resilience against disruptions – the future of work!
As I scrolled through the feed of the newspaper app today, I came across this headline that caught my attention. The news was about Apple and Google coming together for a purpose, and this was quite surprising given that they are fierce...
Guiding parameters for an effective analytics architecture
We live in an age where systems and applications are evolving at a rapid pace where technologies transition from vogue to commonplace to obsolete in less than a decade. In such extremely dynamic and volatile world, businesses can maintain its competitive edge...
The “Breaking Bots” Issue – Zensar ValuePlusTM framework explains how to overcome it
A recent survey by both, Forrester and Gartner shows that “Breaking bots” has emerged as the #1 enemy to Robotic Process Automation (RPA) success. With easy access to UI-based automation, line of business (LOB) owners create RPA bots to automate processes without...
Data Quality Assurance – Backbone of a thriving enterprise
It’s no secret that data is the foundation of any functional organization. Given this fact, a couple of questions arise. First, is the business making the most optimal decisions possible with the data that is available? Second, how can a business ensure...
Does Automation really make Data Migration Easy and Efficient?
Data migration is the process of moving data from one system to another, usually an older legacy system to its new replacement system. While this might seem straightforward, it may involve a change in storage, databases or applications. Many Enterprises today embark...
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