Tag: Analytics
‘Artificial Intelligence’ vs “Artificial” “Intelligence”
In 2013, Audrey Hepburn starred in a chocolate commercial where she abandons her bus journey midway to hop onto a posh looking convertible, thus, reinforcing the tagline of Galaxy Chocolate, ‘Why have Cotton, when you can have Silk?’ This is strange because...
Demystifying ‘Internet of Value’
‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...
How to know if you should build an internal UX lab
So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do? You could hire an external agency and use...
EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS
I came across the phrase “Citizen Data Scientists” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...
Get pragmatic with Analytics
History tells us that humans have always relied heavily on intuition and in the process, have made some of the most devastating and drastic mistakes. Whether it was inventing the hydrogen bomb or creating polyethylene (commonly known as plastic). These was a...
Playing it ‘Big’ with Analytics
Ryan was furiously navigating his car on the streets of his racing app. He was a champion in this game and had completed all his races in record time. But this time it was different, his car was not built for the...
Digital Seafarers Diary – Part 2
Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...
Digital Seafarers Diary – Part 1
Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...
Harnessing Social Habits of Consumers using Analytics
A leading Insurance company used ZenSocial platform to create an effective go-to-market strategy for their wellness product in US and UK. ZenSocial is a big data platform that helps organizations generate contextual intelligence and create value from social media data. It can...
The Digital CMO…Exploring beyond boundaries
An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...
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