Tag: Analytics

Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
Citizen Data Scientist_Zensar_Blog

EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS: WHAT IT MEANS FOR IT FIRMS & PROFESSIONALS

I came across the phrase “Citizen Data Scientist” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...

/ July 19, 2018

Get pragmatic with Analytics

History tells us that humans have always relied heavily on intuition and in the process, have made some of the most devastating and drastic mistakes. Whether it was inventing the hydrogen bomb or creating polyethylene (commonly known as plastic). These was a...

/ December 15, 2017
Analytics in Gaming

Playing it ‘Big’ with Analytics

Ryan was furiously navigating his car on the streets of his racing app. He was a champion in this game and had completed all his races in record time. But this time it was different, his car was not built for the...

/ October 25, 2017

Digital Seafarers Diary – Part 2

Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...

/ September 26, 2017

Digital Seafarers Diary – Part 1

Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...

/ September 15, 2017

Harnessing Social Habits of Consumers using Analytics

A leading Insurance company used ZenSocial platform to create an effective go-to-market strategy for their wellness product in US and UK. ZenSocial is a big data platform that helps organizations generate contextual intelligence and create value from social media data. It can...

/ September 18, 2015

The Digital CMO…Exploring beyond boundaries

An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...

/ January 9, 2015

When Simplicity and Value for Money beat fancy analytics

When Simplicity and Value for Money beat fancy analytics Lots of lessons to be learnt from Tesco’s fall from grace. Pretty much every big data and analytics presentation or story you heard in the retail world showcased TESCO as the gold standard....

/ November 20, 2014
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