Tag: Analytics
Get pragmatic with Analytics
History tells us that humans have always relied heavily on intuition and in the process, have made some of the most devastating and drastic mistakes. Whether it was inventing the hydrogen bomb or creating polyethylene (commonly known as plastic). These was a...
Playing it ‘Big’ with Analytics
Ryan was furiously navigating his car on the streets of his racing app. He was a champion in this game and had completed all his races in record time. But this time it was different, his car was not built for the...
Digital Seafarers Diary – Part 2
Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...
Digital Seafarers Diary – Part 1
Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...
Harnessing Social Habits of Consumers using Analytics
A leading Insurance company used ZenSocial platform to create an effective go-to-market strategy for their wellness product in US and UK. ZenSocial is a big data platform that helps organizations generate contextual intelligence and create value from social media data. It can...
The Digital CMO…Exploring beyond boundaries
An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...
When Simplicity and Value for Money beat fancy analytics
When Simplicity and Value for Money beat fancy analytics Lots of lessons to be learnt from Tesco’s fall from grace. Pretty much every big data and analytics presentation or story you heard in the retail world showcased TESCO as the gold standard....
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