Zensar Recognized in ISG Provider Lens™ Digital Business Solutions and Service Partners U.K. 2019-20
Press Release | 5 Mar 2020
London, United Kingdom, March 5, 2020: Zensar, a leading digital solutions and technology services company that specializes in partnering with organizations across industries on their digital transformation journey, announced that is has been featured as a Leader in the ISG Provider Lens™ Digital Business Solutions and Service Partners U.K. 2019-20. Zensar has been recognized as a Rising Star UK for Customer Journey Service Providers.
One of the quadrants in this report assesses a service provider’s portfolio and capacity to deliver business model innovation, enabling enterprises to build competitive differentiation in today’s digital economy. These providers design the interaction between an ideal customer (or persona) and a product or brand. The design process involves technology experts, sales, marketing, designers and clients in a collaborative process.
Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar said, “One of the critical factors in determining success for today’s enterprises lies in the customer experience offered to users and consumers. Our acquired entity, Foolproof, an expert in Human Experience strategy and design, works with global companies to deliver compelling customer journey success stories. Being featured in this report highlights the faith our customers place in our capabilities.”
According to Akhila Harinarayan, Lead Analyst, ISG, "Zensar offers its own Digital Experience Platform (DXP) with its reusable platforms that ease customer journey delivery. Through its acquisition of Foolproof, a U.K.-based customer experience design agency, the company added deep expertise in customer experience design and a marquee client base."
Chaitanya Rajebahadur, Executive Vice-President and Head, Europe, Zensar commented, “Our mention in this region-specific report underlines the in-house capabilities of Foolproof, our design and CX experts. Our customers consider us to be their trusted partners in their aspiration of providing successful customer experiences to their audience.”
ISG highlighted three strengths that marked Zensar out as a rising star in the UK market:
Global platform: Zensar’s own Digital Experience Platform (DXP) was recognised as an asset that accelerates Digital Experience Transformation for global customer enterprises across industry verticals.
Acquisition of Foolproof: Zensar’ s acquisition of Foolproof, one of the UK’s leading experience design agencies – added service offerings which include user experience strategy and vision setting, product and service design, customer journey mapping, design research, UI design and digital delivery.
AI offerings for customer engagement: Zensar was commended for building strong AI offerings with its Experience Design Research (EDR) framework and Rapid Risk-Free (R2F) Frameworks, enabling clients to embark on legacy transformation initiatives at both speed and scale.