Multi-modal Hybrid Event Experience is Leading the Way
Read time: 6 - 7 mins
Event experiences have undergone a paradigm shift in the post-Covid era. Once perceived as exclusive add-ons, virtual events have become the new normal. Livestreaming technologies, integrated event platforms, and connected experiences are buzzwords that have captured attention.
As we usher in the new year, marketers are well prepared with the dos and don’ts of virtual events. Newfound love for immersive experiences is spearheading marketing initiatives, and brands are now looking at events as a holistic way to create seamless customer journeys across channels and modes. In this journey, a modular platform will prove cost-effective as it allows you to pick and choose only what is relevant to your marketing program.
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