Leveraging the power of consumer genome - Unlocking the potential of 'segment of one’
From mass marketing to targeting individualized customer segments, the way businesses reach out to consumers has evolved with time. While it is a more fulfilling experience for consumers to see what they desire, businesses can also aim for improved RoI on marketing efforts by doing the same.
Moving a notch further, what if businesses could treat each individual as a segment by itself, aka ‘Segment of One’? While the benefits are evident in that proposition, the way this can be done could impact its efficacy. Leveraging the right digital interventions like AI, ML, Big Data, firms are making hyper-personalization a reality in ways like never before.
Read the White Paper to know more!