Intelligent Machine Learning System Boosts Profitability for Broadcaster
Consumer services
Read time: 5 mins
A broadcaster, with subscribers across 50 countries in Africa, wanted an intelligent in-house system to optimize media planning, post campaign analysis, and viewership and rating prediction.
Zensar built an intelligent ML-powered system that helps predict ratings with precision across various content entities and uncover insights related to viewing patterns and revenue optimization.
Download our case study to learn more.
