Lessons to Build Modern, Future-fit Products
How many breakthrough products fall by the wayside because people ship new features without understanding what customers want from technology? Tim Loo, Global leader of Experience Services, shares in this video series how an experience-led approach fosters thoughtful engagement, trust, and loyalty.
Put people at the heart of everything
Let data and insight be the guide
Evolve customer relationships meaningfully
Never lose sight of the customer
“How people feel when they deal with an organization governs customer satisfaction, trust and loyalty.”
- Tim Loo
Global leader of Experience Services
Understand what to solve before applying technology
“Organizations beat competition when they leverage data and insight before using emerging technologies to improve, evolve and transform customer experiences.”
- Tim Loo
Global leader of Experience Services
How organizations benefit from an experience-first approach
Deliver better overall experience, not just efficiencies
Understand what business problems to solve with emerging technologies
Leverage data and insights to evolve customer relationships meaningfully
Eliminate process inefficiencies and create sustainable solutions
Connect product vision to business strategy
“Organizations must hire the right talent and ensure that business strategy is well-aligned with the features, functions and experiences it wants to deliver.”
- Tim Loo
Global leader of Experience Services
Consider an outside-in perspective of systems and processes
“An experience-led view builds connected organizations and delivers consistent interactions across channels and touchpoints.”
- Tim Loo
Global leader of Experience Services
