Tag: zensar

Creation of Minds! Innovation and Patents – Part 2
This is part 2 of the blog post series titled “Creation of Minds! Innovation and Patents”. In part 1, we talked about patents, Indian patent laws, criteria of patentability and key factors to be considered while evaluating the patentability of an invention....

Data Quality Assurance – Backbone of a thriving enterprise
It’s no secret that data is the foundation of any functional organization. Given this fact, a couple of questions arise. First, is the business making the most optimal decisions possible with the data that is available? Second, how can a business ensure...

How can CIOs Harness the Power of Digital in their Organization?
Digital Transformation is no longer optional in the corporate world. With the global technological revolution gearing exceptional pace, countless job roles are witnessing dramatic overhauls, primarily that of the CIO. In fact, CIOs are even being considered as one of the most...

Harvard Business School: Zensar Case Study, Part 2: Company Culture and Digital Transformation
It was great to be back at Harvard Business School to participate in the Zensar case study discussion on March 25, 2019 as the guest of Professor Joseph Fuller and Professor Amy Edmondson. Wow — time really does move fast. It’s been...

Securing data through Azure IAM and access control
Azure Identity and Access Management (IAM) is used as a part of Azure Security and Access Control to manage and control a user’s identity. Access control is mainly used to prevent data breaches, account hijacking, breaches caused from shared resources, and creating...

‘Artificial Intelligence’ vs “Artificial” “Intelligence”
In 2013, Audrey Hepburn starred in a chocolate commercial where she abandons her bus journey midway to hop onto a posh looking convertible, thus, reinforcing the tagline of Galaxy Chocolate, ‘Why have Cotton, when you can have Silk?’ This is strange because...

Hi Zeva, What’s the future like without keyboard and mouse?
If you are wondering who Zeva is and why am I asking her that question, well, it is Zensar’s own enterprise-level AI virtual assistant. Since she’s busy with enterprise tasks, I’ll answer the question on her behalf. Until the mid to late...

Digital Marketing for an Enterprise IT business
For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

RoD NeXT – New and Exponential Technologies
Unlocking Exponential Value Today, for Enterprises of Tomorrow Enterprises across the globe are quickly scaling their businesses to deliver exponential value from the investments in technology and digital programs. There is a greater premium among companies to explore new channels that widen...

Future With Cognitive Services in Azure
Microsoft Cognitive Services empower developers to create intelligent apps which can understand Natural Language, identify image content, analyze text and recognize a voice. Cognitive services provide APIs which can be integrated through coding and based on that developers build high-quality vision, speech,...