Tag: personalization

Customer Experience during the COVID19 pandemic

Customer Experience during the COVID19 pandemic

I know, when companies everywhere are struggling to keep their heads above water in view of the global coronavirus pandemic, it is challenging to discuss Customer Experience. The C-Suite has their hands full dealing with business continuity plans, ensuring their employees’ and customers’ safety, enabling remote workers, and doing...

/ May 19, 2020
How Al-Led Marketing can be the catalyst for B2B purchasing

How Al-Led Marketing can be the catalyst for B2B purchasing (Part1)

B2B buying is more intricate than ever. It is no longer the CXO’s decision, and multiple stakeholders are involved. Procurement, once regarded as the showstopper or in certain scenarios a facilitator, has got the prominent seat in the decision-making process. Procurement leaders...

/ April 13, 2020
Personalization is a goal all retailers should try to achieve

Personalization is a goal all retailers should try to achieve

“Tell me who your friend is, I will tell you who you are.” This could be rephrased to any retailer as “Tell me who your customer is, I will tell you how to sell”.  Just imagine you are in a crowded place,...

/ November 17, 2017
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