Tag: Digital Transformation

Digital Marketing for an IT business

Digital Marketing for an Enterprise IT business

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

/ October 22, 2018
Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
How to know if you should build an internal UX lab

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
Grow Big with BigQuery!

Grow Big with BigQuery!

What do you when you are the world’s largest search engine platform and need an urgent solution to manage all your ad-hoc searches. Probably you can innovate one. And that is exactly what Google did, back in 2006, when they came up...

/ August 13, 2018
Why-are-retailers-moving-to-Google-Cloud-Zensar-Blog

Why are retailers moving to Google Cloud?

With the advent of disruptive technologies such as the internet of things, artificial intelligence and machine learning, the complexity and proliferation of data are on a sharp rise. As a result, terms like big data and cloud computing are now mainstream jargons in the...

/ July 19, 2018
Zensar – A Transformation Case Study at Harvard Business School

Zensar – A Transformation Case Study at Harvard Business School

Harvard University is awe-inspiring. The oldest university in the US exudes an air of establishment and great minds. It’s post-Spring Break in April and near the close of the current academic year, the campus feels alive. Cambridge, Massachusetts is chillier than I...

/ April 5, 2018
5 Ways Retailers Can Stay Ahead Of The Technology Explosion

5 Ways Retailers Can Stay Ahead Of The Technology Explosion

Every day there seems to be a hot new technology grabbing headlines, promising to transform the buying journey by improving customer experiences. With technology evolving at lightning speed, how can retailers keep up with the technology explosion and keep their eye on...

/ March 29, 2018
Change management for digital relaunch

DevOps transformation, the Cha-Cha-Cha and Dojo

I’m just back from a whirlwind business trip of USA – Boston, Charlotte, Atlanta, Chicago and New York, all in 7 days. Lots of intriguing Customer workshops, intense technical debates and smoldering experiences shared across the Enterprises met. There’s a common, radical...

/ December 18, 2017

Get pragmatic with Analytics

History tells us that humans have always relied heavily on intuition and in the process, have made some of the most devastating and drastic mistakes. Whether it was inventing the hydrogen bomb or creating polyethylene (commonly known as plastic). These was a...

/ December 15, 2017
BlockApps: Simplifying Creation of Smart Contracts

BlockApps: Simplifying the Creation of Smart Contracts

A Smart contract as the name suggests is a smart legal contract or an agreement between parties to perform particular action eliminating the need for a third party. But, have you ever worked directly with uploading Solidity contracts and interacting with their...

/ November 24, 2017
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