Tag: Data driven marketing

The-Problem-with-Generation-Z

The problem with Generation Z

UX professionals should question when a client comes to them asking to design for Generation Z, or any generation for that matter. Creating generational categories around dates of birth is the wrong way to segment people when trying to design various strategies...

/ May 30, 2018
Analytics in Gaming

Playing it ‘Big’ with Analytics

Ryan was furiously navigating his car on the streets of his racing app. He was a champion in this game and had completed all his races in record time. But this time it was different, his car was not built for the...

/ October 25, 2017

Digital Seafarers Diary – Part 2

Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...

/ September 26, 2017

When Simplicity and Value for Money beat fancy analytics

When Simplicity and Value for Money beat fancy analytics Lots of lessons to be learnt from Tesco’s fall from grace. Pretty much every big data and analytics presentation or story you heard in the retail world showcased TESCO as the gold standard....

/ November 20, 2014

Data Driven Marketing through Marketing Control Towers

Today’s new age millennial customers have started to influence in a big way retailers carry out their business. The biggest challenge that every retailer is facing today is managing connected customer’s interactions with the brand and the store. The best approach to...

/ July 31, 2013
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