Tag: Customer Experience
The Digital CMO…Exploring beyond boundaries
An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...
Customer Experience Enrichment through Omni Channel
The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below
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