Tag: Customer Experience

User Xperience Vs Customer Xperience – Is there a choice?

Day 1: On a pleasant Sunday afternoon, I was out for lunch with my dear friend. Since we wanted to spend quality time, we chose a fine-dine restaurant to enjoy the ambiance as well as great food. As expected, the restaurant lived...

/ November 12, 2015

The Digital CMO…Exploring beyond boundaries

An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...

/ January 9, 2015

Customer Experience Enrichment through Omni Channel

The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below

/ May 7, 2013
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