Tag: Customer Experience
An open letter to Singapore Design Managers
Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...
How to know if you should build an internal UX lab
So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do? You could hire an external agency and use...
EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS
I came across the phrase “Citizen Data Scientists” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...
Service Discovery in Microservices System I Zensar Blog
Microservices is an architectural approach towards software development that accelerates software delivery cycles and improves maintainability and scalability of the software. In microservices architecture, software products consist of multiple independent modules or services that can be made to interact via API. One...
5 Ways Retailers Can Stay Ahead Of The Technology Explosion
Every day there seems to be a hot new technology grabbing headlines, promising to transform the buying journey by improving customer experiences. With technology evolving at lightning speed, how can retailers keep up with the technology explosion and keep their eye on...
Experiencing the Customer Journey
Consciously considering the entire ecosystem to ensure prospective clients are getting a whole lot more than what they anticipated to make them become actual customers. That’s the latest mantra but this is added on top the logic that it is always better...
The future reality of eCommerce: Augmented & Virtual
‘I would love to buy this corner table for our drawing room, but I am not sure if it would go with the color of the wall’, says my mom, a fifty-seven-year-old lady who had spent the past hour scrolling through the...
Personalization is a goal all retailers should try to achieve
“Tell me who your friend is, I will tell you who you are.” This could be rephrased to any retailer as “Tell me who your customer is, I will tell you how to sell”. Just imagine you are in a crowded place,...
Digital Seafarers Diary – Part 2
Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...
Digital Seafarers Diary – Part 1
Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...
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