Tag: Customer Experience
5 Ways Retailers Can Stay Ahead Of The Technology Explosion
Every day there seems to be a hot new technology grabbing headlines, promising to transform the buying journey by improving customer experiences. With technology evolving at lightning speed, how can retailers keep up with the technology explosion and keep their eye on...
Experiencing the Customer Journey
Consciously considering the entire ecosystem to ensure prospective clients are getting a whole lot more than what they anticipated to make them become actual customers. That’s the latest mantra but this is added on top the logic that it is always better...
The future reality of eCommerce: Augmented & Virtual
‘I would love to buy this corner table for our drawing room, but I am not sure if it would go with the color of the wall’, says my mom, a fifty-seven-year-old lady who had spent the past hour scrolling through the...
Personalization is a goal all retailers should try to achieve
“Tell me who your friend is, I will tell you who you are.” This could be rephrased to any retailer as “Tell me who your customer is, I will tell you how to sell”. Just imagine you are in a crowded place,...
Digital Seafarers Diary – Part 2
Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...
Digital Seafarers Diary – Part 1
Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...
User Xperience Vs Customer Xperience – Is there a choice?
Day 1: On a pleasant Sunday afternoon, I was out for lunch with my dear friend. Since we wanted to spend quality time, we chose a fine-dine restaurant to enjoy the ambiance as well as great food. As expected, the restaurant lived...
The Digital CMO…Exploring beyond boundaries
An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...
Customer Experience Enrichment through Omni Channel
The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below
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