Tag: Customer Experience
Automation: The propeller for Digital Marketing in 2020
When automation facilitated the mass production of goods during the industrial revolution, producers felt the need to understand consumers better and find an approach to inform them about commodities. As competition became intense, businesses started using marketing techniques to increase sales. Many...
From Smart Mirrors to Supply Chain Planning, AI is Changing the In-Store Retail Experience
Artificial Intelligence is once again changing the way we shop. After disrupting the world of digital commerce, AI has seeped into the grassroots of consumerism and overhauled its next target — retail stores. A study from Juniper Research predicts the adoption of...
The “Breaking Bots” Issue – Zensar ValuePlusTM framework explains how to overcome it
A recent survey by both, Forrester and Gartner shows that “Breaking bots” has emerged as the #1 enemy to Robotic Process Automation (RPA) success. With easy access to UI-based automation, line of business (LOB) owners create RPA bots to automate processes without...
Data Quality Assurance – Backbone of a thriving enterprise
It’s no secret that data is the foundation of any functional organization. Given this fact, a couple of questions arise. First, is the business making the most optimal decisions possible with the data that is available? Second, how can a business ensure...
Does Automation really make Data Migration Easy and Efficient?
Data migration is the process of moving data from one system to another, usually an older legacy system to its new replacement system. While this might seem straightforward, it may involve a change in storage, databases or applications. Many Enterprises today embark...
Swift, Scalable and Secure – Zensar’s Managed Private Cloud Services with The Vinci™
Are you intrigued by the power of Cloud, but at the same time concerned about the security and control of your data infrastructure? Do you want to adopt the benefits of agile with better control of your data? Organizations often resort to...
Securing data through Azure IAM and access control
Azure Identity and Access Management (IAM) is used as a part of Azure Security and Access Control to manage and control a user’s identity. Access control is mainly used to prevent data breaches, account hijacking, breaches caused from shared resources, and creating...
Experience Led Transformation with Digital Experience Platform (DXP)
Powered by Adobe Experience Cloud A brand is the biggest asset a company can have in today’s digital age. But with thousands of brands in every industry, being memorable is analogous to delivering a seamless experience to customers by leveraging every available...
An open letter to Singapore Design Managers
Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...
How to know if you should build an internal UX lab
So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do? You could hire an external agency and use...
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