Tag: customer engagement

Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
The-Problem-with-Generation-Z

The problem with Generation Z

UX professionals should question when a client comes to them asking to design for Generation Z, or any generation for that matter. Creating generational categories around dates of birth is the wrong way to segment people when trying to design various strategies...

/ May 30, 2018
Personalization is a goal all retailers should try to achieve

Personalization is a goal all retailers should try to achieve

“Tell me who your friend is, I will tell you who you are.” This could be rephrased to any retailer as “Tell me who your customer is, I will tell you how to sell”.  Just imagine you are in a crowded place,...

/ November 17, 2017

Digital Seafarers Diary – Part 2

Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...

/ September 26, 2017

Customer engagement in a digital world

We have been hearing a lot about how millennials will rule the retail roost in the coming years. Presently in their 20s and 30s, by 2020 they alone will drive over 30 % of US sales – which will exceed USD 1.2...

/ December 31, 2014

Delivering Digital Commerce at #GartnerSYM 2014

Delivering Digital Commerce at #GartnerSYM 2014 Gartner Symposium/ITxpo, Barcelona is one of the largest confluence of CIOs and IT executives in Europe. This year, the symposium is based around the theme of ‘Driving Digital Business’. At the event, CIOs and senior IT...

/ November 6, 2014
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