Tag: AI

Content powered by AI

An AI-empowered marketer makes more meaningful connections to deliver exceptional experiences and spark consumer engagement. In the post-covid era, consumers have evolved in their online interactions and expect more from brands. Hence for the modern marketer it is critical to drive personalized...

Early Adopters to Marketo

Whether you are new to marketo or have an established instance, it never hurts to know how you can manage it better, scale campaigns, align sales and marketing and enhance the adoption of the tool.A subscription as basic as Marketo ‘SELECT’ has...

Marketo Performance Insights – A Huge Win

Understanding and reporting marketing revenue performance often requires complicated and manual processes, such as pulling data from costly integrations and spreadsheets, patching together reports, and relying on analysts. According to Forrester, ‘77% Marketing decision makers main concern is not being able to...

With frauds on the rise during the pandemic, can AI be your shield?

According to a new study released by the Association of Accredited Fraud Examiners (AAFE) [1], anti-fraud experts are seeing a spike in different forms of fraud due to the COVID-19 pandemic. As of November 2020, the survey reports that 79% of respondents...

/ March 19, 2021

Explainable AI: The need of the hour – Part 2

In part 1 of this blog series, we understood various AI/ML models and how they function. In this part, we will learn various methods by which the AI/ML models can be better explained to the consumers or persons who derive benefits from...

/ January 27, 2021

Explainable AI: The need of the hour – Part 1

The concepts of Artificial Intelligence (AI) and Machine Learning (ML) are impossible to ignore in today’s world, especially if you’re in the field of technology or you’re running an organization. Although these technologies are improving products and processes, it is not always...

/ January 27, 2021

AI for Tackling Online Gambling Frauds

According to a report, the online gaming industry, as of 2020, is a $159+ bn market, with an observed growth rate of approximately 9.3% year on year, with close to $60 bn attributed to online gambling. The scale of Fraud in Online...

/ December 15, 2020

Correcting faulty customer addresses with Machine Learning: Part 2

In part 1, we learned about importance of address matching, challenges and common algorithmic approaches for address matching. In part 2, we will talk about importance of Machine Learning in address matching and various Machine Learning approaches that can be used. Importance...

/ November 26, 2020

Correcting faulty customer addresses with Machine Learning: Part 1

Introduction We’ve all taken really well to having an online presence, but that in no way has diminished the importance of our physical addresses. In fact, when we interact with any company, we are often authenticated through our name and address. This...

/ November 26, 2020

Domain Adaptable Entity Extraction

Natural Language Processing (NLP) is the state-of-art technology in AI that enables machines to understand human language. NLP is what enables virtual assistants AI to understand the user inputs and respond accordingly. The market size of global Intelligent Virtual Assistants (IVA) is...

/ September 5, 2020
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...