Concept of fast business with running businessman

Data Driven Marketing through Marketing Control Towers

Today’s new age millennial customers have started to influence in a big way retailers carry out their business. The biggest challenge that every retailer is facing today is managing connected customer’s interactions with the brand and the store. The best approach to...

/ July 31, 2013
Closeup on turquoise capsules with medication on white background

‘Evergreening’ of Patented drugs: Issue and the opportunities

Novartis’ loss in the Supreme Court of India on Glivec patent has been one of the top news items for some time. Novartis lost, as Supreme Court of India did not saw the merit of the basis that was submitted for ‘evergreening’...

/ July 31, 2013
We keep it casual in our office. Happy young man looking over shoulder and smiling while sitting at desk with his colleagues working in the background

Happy Birthday Siebel

Siebel quietly crossed 20 years recently! In the software product industry someone may say it’s enough. I also feel the same.Siebel came to the world in an arguably controversial way in the early 90’s– precisely in 1993 but took the world by...

/ July 4, 2013
Investment concept. Businessman holding british currency symbol with world map in the background.

Protecting legacy ERP investments: why rip and replace is not the only option

For many of our customers, the cloud is far more than hype and we’re seeing a rapid rise in demand for Internet-powered business applications. The appeal lines squarely with the promised benefits of cloud: cost savings, business agility and, most importantly, a...

/ June 17, 2013
Hands holding rope forming arrow pointing upwards

Growth Strategy Announced for Zensar IM Inc. Network and Security Division

Following our recent rebrand announcement earlier this year on April 1, I am excited to share our news of Zensar Technologies IM Inc.’s (Zensar IM) aggressive growth plan to double its network and security solutions sales to $100 million by 2016. The...

/ June 14, 2013
Mother online Christmas shopping with three young children

Customer Experience Enrichment through Omni Channel

The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below

/ May 7, 2013
Transparency on Internet

Transparency on Internet

In the internet age we are observing explosion of data and information. As one mentioned other day we as an individual are subject to 174 newspaper equivalent worth of information daily. The challenge is how we filter it to may be just...

/ April 2, 2013
Cashier at the supermarket getting a card payment from a woman grocery shopping

Creating a customer-oriented culture

The explosion of information all around us and the availability of low-cost, high-reliability tools to store process and transmit large volumes of data within and beyond the enterprise are having their impact not just on the role of information technology but also...

/ December 10, 2012
Gaming is still in its infancy

Gaming is still in its infancy

The most interesting aspect of the IT industry today is not just whether TCS at 44 % revenue growth this quarter and a market capitalisation higher than the next three IT companies put together can be caught by any of its competitors...

/ November 12, 2012
Emerging markets Emerged and submerging

Emerging markets: Emerged and submerging?

The title may seem pessimistically inclined especially to the sanguine world. Well, in my opinion saying it any other way would just make it an eye-wash. Rather than considering it an aberration from current belief, it has to be construed as a...

/ November 5, 2012