Category: Process
Performance redefined: Ideal tool for current performance testing needs
With customer becoming the focus of every organization, and the rest realigning to meet customer expectations, performance cannot be neglected. Every second reduced in response time, thus enhancing the performance of the application under test adds to the business. When the business...
Digital Marketing for an Enterprise IT business
For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...
Essence of Agile
Volatile market dynamics and the urge to adapt to ever-changing customer needs has led to the increase in Agile awareness. Businesses have started understanding the benefits of Agile and are proactively willing to join the Agile bandwagon by adopting Agile best practices....
Demystifying ‘Internet of Value’
‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...
An open letter to Singapore Design Managers
Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...
How to know if you should build an internal UX lab
So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do? You could hire an external agency and use...
Why are retailers moving to Google Cloud?
With the advent of disruptive technologies such as the internet of things, artificial intelligence and machine learning, the complexity and proliferation of data are on a sharp rise. As a result, terms like big data and cloud computing are now mainstream jargons in the...
The problem with Generation Z
UX professionals should question when a client comes to them asking to design for Generation Z, or any generation for that matter. Creating generational categories around dates of birth is the wrong way to segment people when trying to design various strategies...
DevOps transformation, the Cha-Cha-Cha and Dojo
I’m just back from a whirlwind business trip of USA – Boston, Charlotte, Atlanta, Chicago and New York, all in 7 days. Lots of intriguing Customer workshops, intense technical debates and smoldering experiences shared across the Enterprises met. There’s a common, radical...
BlockApps: Simplifying the Creation of Smart Contracts
A Smart contract as the name suggests is a smart legal contract or an agreement between parties to perform particular action eliminating the need for a third party. But, have you ever worked directly with uploading Solidity contracts and interacting with their...
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