Category: Industries

Data Driven Marketing through Marketing Control Towers

Today’s new age millennial customers have started to influence in a big way retailers carry out their business. The biggest challenge that every retailer is facing today is managing connected customer’s interactions with the brand and the store. The best approach to...

/ July 31, 2013

‘Evergreening’ of Patented drugs: Issue and the opportunities

Novartis’ loss in the Supreme Court of India on Glivec patent has been one of the top news items for some time. Novartis lost, as Supreme Court of India did not saw the merit of the basis that was submitted for ‘evergreening’...

/ July 31, 2013

Customer Experience Enrichment through Omni Channel

The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below

/ May 7, 2013

Emerging markets: Emerged and submerging?

The title may seem pessimistically inclined especially to the sanguine world. Well, in my opinion saying it any other way would just make it an eye-wash. Rather than considering it an aberration from current belief, it has to be construed as a...

/ November 5, 2012

Is Employee Cybershopping Threatening Your Company’s Security?

As we wrap up one of the biggest cybershopping weeks of the year many CEO’s and CIO’s are probably wondering how much time their employees spent shopping online this week and may be overlooking the security implications of this activity. Industry statistics...

/ December 2, 2011
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