Category: Foolproof

Unlocking design's data layer

Unlocking design’s data layer

The data resources of large companies have grown wildly in recent years. These can be harnessed to create new value in the customer’s world: faster, smarter, more joined-up experiences which deepen engagement and loyalty. Yet in many big companies, progress towards this...

/ January 24, 2019
An open letter to Singapore Design Managers

An open letter to Singapore Design Managers

Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...

/ August 14, 2018
How to know if you should build an internal UX lab

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
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