Category: Digital

Strike Up an Effective Digital Conversation with your Customers

We are living in an age of marketing where people are becoming exceedingly curious to know everything about Digital. No wonder it is opening a whole new world of customer engagement with an enhanced experience, which fortifies brand recognition and image. However,...

/ September 6, 2016

Optimize your Website for a Higher Conversion Rate

The topic is like old wine in a new bottle but is still relevant, as sometimes we need to remind ourselves of some techniques and tactics, that if overlooked, might cost us heavily. When it comes to digital marketing, the CMO is...

/ September 6, 2016

Digital is the New Language

We are living in a world of 0’s and 1’s. These two digits have transformed the way we live. We IT professionals call it ‘Digital World’ through which we are always connected to all our friends irrespective of geographical distances. We have...

/ August 12, 2016

Business Transformation through Digitalization Testing

Background: There is lot data available in digitalization space, as the world is moving or dynamically changing towards digitalization. So are we really moving and aligning towards ‘Digitalization?’ Yes, digitalization is touching all parts of our life from good quality pixel digital...

/ July 20, 2016
Why Should We Go For Digital

Why Should We Go For Digital?

There is not a single business in today’s world which is not connected to digital in any way like a website or a blog or even an account on Facebook, Twitter etc. A survey conducted by Nielsen suggests that, 30% of their...

/ July 5, 2016

Balance the trade-offs with “Hybrid” Digital Solutions

“Hybrid” is a buzzword these days. Be it hybrid cars, hybrid seeds or hybrid mutual funds, term “Hybrid” is noticed everywhere and digital space is no exception either. We are already seeing hybrid technologies/models getting a lot of traction within the SMAC...

/ June 28, 2016

Content marketing – an important aspect of the era of digital marketing

The era of marketing for many decades were based and stagnant to three mediums – print, radio and television. But now in the era of digitization and mobility has added a new and a powerful medium called internet. Marketing has always been...

/ June 21, 2016

Why digital is important in effective supply chain risk management

The growing complexity & interdependence of supply chains necessitates implementation of effective supply chain risk management strategies & practices to handle known & unknown risks proactively in a cost effective manner while ensuring smooth functioning of supply chains. Effective risk management strategies...

/ June 17, 2016

IoT-Internet of Things

IoT turned your Smartphone into well informed Mechanic of Your Car Internet has changed the way we have lived our lives, it’s not about using it for the purpose of timeless browsing, relentless chatting or playing unyielding online games somewhere in early...

/ June 17, 2016

Digital Solution for an Airline Challenge

In most of airports we often see passengers being called in the last minute to board the flight. The passengers may have been in the duty free stores, waiting in line for security check or in the lounge. Any customer sensitive airline...

/ June 17, 2016
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