Category: Digital

How to know if you should build an internal UX lab

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
Grow Big with BigQuery!

Grow Big with BigQuery!

What do you when you are the world’s largest search engine platform and need an urgent solution to manage all your ad-hoc searches. Probably you can innovate one. And that is exactly what Google did, back in 2006, when they came up...

/ August 13, 2018
Why-are-retailers-moving-to-Google-Cloud-Zensar-Blog

Why are retailers moving to Google Cloud?

With the advent of disruptive technologies such as the internet of things, artificial intelligence and machine learning, the complexity and proliferation of data are on a sharp rise. As a result, terms like big data and cloud computing are now mainstream jargons in the...

/ July 19, 2018
Citizen Data Scientists

EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS

I came across the phrase “Citizen Data Scientists” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...

/ July 19, 2018
Microservices

Service Discovery in Microservices System I Zensar Blog

Microservices is an architectural approach towards software development that accelerates software delivery cycles and improves maintainability and scalability of the software. In microservices architecture, software products consist of multiple independent modules or services that can be made to interact via API. One...

/ July 9, 2018

How Augmented Analytics Is Redefining Decision-Making

Jim, the Sales Head of one of the leading pharmaceutical firms receives the monthly sales dashboard from his Business Intelligence team. He has to explain to the board why the sale of their top-selling drug has been at an all-time low for...

/ July 5, 2018
The-Problem-with-Generation-Z

The problem with Generation Z

UX professionals should question when a client comes to them asking to design for Generation Z, or any generation for that matter. Creating generational categories around dates of birth is the wrong way to segment people when trying to design various strategies...

/ May 30, 2018
Improve_Productivity_with_Multi-Cloud_Strategy

Improve productivity with Multi-cloud strategy

The use of multi-cloud is now quite regular and more prevalent in the organisations where critical workloads are uploaded in the cloud. It is not just “more than one” CSP (Cloud Service Provider) consideration but overall cloud strategy that has to be...

/ May 15, 2018
Developing-and-overcoming-the-challenges-with-distributed-application-using-microservices

Developing and overcoming the challenges with distributed application using microservices

With the evolution in technology, the development of single application has also changed by dividing application to multiple applications. These multiple applications can be located at various geographical location & developed using different technologies. To communicate between these multiple (interconnected) applications is...

/ April 13, 2018
5 Ways Retailers Can Stay Ahead Of The Technology Explosion

5 Ways Retailers Can Stay Ahead Of The Technology Explosion

Every day there seems to be a hot new technology grabbing headlines, promising to transform the buying journey by improving customer experiences. With technology evolving at lightning speed, how can retailers keep up with the technology explosion and keep their eye on...

/ March 29, 2018
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